How to Keep Brands Human in the 21st Century - with Matt Johnson
This Anthro Life
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Brand Alizamy
There can be this recursive conversation between services offered and story that we're telling, you know? Absolutely, definitely. And the one thing I would add there is that at some level, the brand can become so world beating in its qualities and so well known and so global that inevitably people are going to interpret it in different ways. So Tesla, for example, is sort of a classic brand image analysis nightmare because they have all these attributes that seemingly conflict their tech brand. Others look at Shandell and they think it's a very sort of like a whimsical,. they have a lot of like child artwork in their advertisements. They're very whimsical, you know, childlike beauty sort
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