2min chapter

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

PREVIEW: Against the Rules Season 2

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

CHAPTER

How to Change Financial Behaviors With an App

Jason Brown is the founder of Tally, an app that nudges people to sign up for 401k plans. The idea came from a Richard Thaler class he took at Booth School of Business in Chicago. He says it's hard to change financial behaviors unless you make them automatic.

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