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CHAPTER

Strategies for YouTube Growth and Monetization

This chapter explores effective strategies for growing a YouTube channel, including forming micro tribes, focusing on specific strategies for sustainable growth, and leveraging ads and social automation. It emphasizes the importance of packaging content with engaging thumbnails and titles, and discusses the dilemma of creating a business channel versus a founder-led approach. Insights are provided on incentivizing talent, driving revenue through various channels, and creating compelling products to build customer loyalty.

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