The Rise of Influencer Marketing

HoldCo Bros are back! In this episode, Nik and I talk about more creative and unconventional business ideas. We talk about a funky trampoline business idea, a viral mattress business, and how to build the Brookstone of the 21st century, focusing on unique impulse-buy products. We also discuss how to leverage creators to grow your business in ways that we haven’t talked about before.

Learn more about Nik here:
http://linktr.ee/cofoundersnik

Timestamps below. Enjoy!

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00:00 Opening Highlights
00:41 The Trampoline Dilemma
03:19 Trampoline Safety Kit Idea
04:52 App-Based Safety Solution
07:14 Expanding the Safety Concept
15:11 Viral Trends and Business Ideas
21:06 Finding the Hook: Niche and Trending Topics
21:24 AI and Social Sentiment Analysis
21:58 The Power of Social Media Metrics
22:59 Building a Social Credit System
24:11 Viral Products and the New Brookstone
27:14 Pop-Up Shops: A Modern Retail Strategy
32:44 Instagram Influencers and Business Models