How Do You Get Connected With Customers?

Io s 14 made dedicl advertising a lot less effective, but i don't think it was all bad. It forces you to focus even more on the product and the customer journey. And actually we have a product which we think excels the competition in many ways. We wanted to find a machine that was mainly metal, way less plastic, and could be repaired and was built to last. Every year or so, every machine will come back to our workshop, and have a full strip down service - like a car ther.