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Ep. 241: The Virality Trap
Deep Questions with Cal Newport
The Importance of Twitter Virality
Many large Twitter audiences are there because the person was already famous and that's where they're hanging out. Barack Obama doesn't have a large Twitter account because he's good at Twitter because he's Barack Obama. What is the alternative if you're a creative professional who wants to embrace the online world? Create the absolute best stuff you can released on your own platform, be this a web based text platform or an audio based podcast. Build a fiercely loyal audience slowly but steadily when you get a new member of your audience because they've heard your stuff enough. They really want to read it. It's not just a Twitter follower. When your work occasionally goes viral on your behalf, which
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