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Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences
How I Built This with Guy Raz
How to Launch a Consumer Brand
Roxanne Jones: You're all of a sudden, also have to become a consumer facing brand. Not a B2B brand. And so that's a different, that requires a different kind of marketing and a different type of branding. It sort of walked me through how you guys kind of manage that because that's not easy. That being said, we launched this product. We spent $0 advertising it, and it sold out in three hours. But it was an interesting experiment that we ran where consumers loved it.
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