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Your Back Office: The Missing Piece of Great CX

Banking Transformed with Jim Marous

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The Customer Experience Is Changing the Banking Industry

Back-office employees usually don't directly engage with the customer. 44% of the calls we recently did a banking index survey and over the top 10 banks in the US provided us with feedback. Of the contacts that aren't being met by self-service, 44% of those calls that relate to the back-office. The humanization of the digital experience is transformative as far as the customer experience is a concern.

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