Crafting Effective Messages for Climate Communication

The chapter delves into the strategies of framing narratives around energy independence and clean energy, exploring different approaches used by administrations and the ongoing debate on messaging tactics. It emphasizes the significance of finding a unifying narrative to engage a wider audience in the energy transition project. The conversation also highlights the importance of simplicity, humanity, and relevance in climate communication, stressing the need to connect emotionally and use familiar mental models for effective messaging.