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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

JUST Branding

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Navigating Google's Evolving Landscape

This chapter examines the challenges brands face in achieving visibility on Google amid shifting algorithms and the rising influence of AI-generated content. The discussion emphasizes the importance of content quality and user experience in search rankings, shifting away from traditional SEO techniques. As brands adapt to these changes, the need for new visibility strategies and potential monetization approaches becomes critical for maintaining a consistent brand presence.

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