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S03.EP18 - Brand Positioning with Ulli Appelbaum

JUST Branding

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Introduction

Ooli Appleblom has more than 20 years experience creating brand strategies and building brands. He's held senior roles at some of the largest ad agencies in the world including BBDO, Leah Burnett and Sapient Nitro. In 2014 he founded the boutique brand strategy shop, First the trousers, then the shoes. Ooli's also released a book titled the Brand Positioning Workbook which is exactly what we'll be discussing today.

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