Navigating the Future of Retail: Harley-Davidson's Omnichannel Strategy

Harley-Davidson president and CEO Matthew Levatich talks with Recode's Kara Swisher live onstage at the 2019 Code Conference.

In this episode: The impact of tariffs on Harley-Davidson’s global business; Trump's tweets attacking the company; managing a well-known brand during a trade war; is it possible to manufacture everything in the US?; the expertise required to make things domestically; Harley Davidson’s new electric bikes; the merits of a silent bike; the scooter market; omni-channel sales; competitors; and how thinking about climate change affected Harley-Davidson’s planning.

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