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Becoming a CMO

Schmidt List - Entrepreneurial Insights

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Navigating the Path to CMO

The chapter explores the journey to becoming a Chief Marketing Officer (CMO) by emphasizing the need for diverse experience in sales, finance, and marketing functions. It discusses the challenges marketing professionals face in developing new skills, seeking mentorship, and taking career risks. The speakers share insights on transitioning into marketing, networking within the industry, and the shift in culture when starting a consulting business as a CMO advisor.

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