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270: Rob Walling — Stair-Stepping into SaaS Success

The Bootstrapped Founder

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Churn and Retention Metrics in a One-Time Subscription Model

The speakers discuss the surprisingly high retention rate of communities or groups of people in a one-time subscription model, but note a gradual decrease over time. They also explore the necessity of building an audience for SaaS businesses and the importance of having a personal presence as a founder.

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