Ecommerce Playbook: Numbers, Struggles & Growth cover image

Understanding Spend vs. aMER, and Spending Power

Ecommerce Playbook: Numbers, Struggles & Growth

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Maximizing Advertising Efficiency and Growth Opportunities

This chapter explores the strategic allocation of media spending through data-driven insights, showcasing how a personal care brand effectively reduced expenses without sacrificing revenue. The discussion emphasizes the importance of understanding spending habits and reinvesting in innovative marketing strategies for optimal growth.

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