
The Crisis of Imagination
The Marketing Companion
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Harnessing AI for Creative Growth
This chapter delves into the interplay between creativity and artificial intelligence in marketing, showcasing AI's potential to enhance creative problem-solving and narrative development. The discussion emphasizes the importance of a curious mindset, contrasting open exploration with the constraints of specific expectations. Personal anecdotes illustrate how nurturing innate curiosity, especially in children, can cultivate a more innovative and imaginative approach to both personal and professional experiences.
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