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What does innovation look like to consulting firms?

The Future of the Firm

CHAPTER

The Gardener Curve

You mentioned earlier the importance of taking a clientcentric approach to thinking about innovation. Why is it that organizations get this tract back to technology? It's like a magnetic call on their attention. And yet, everybody agrees we should be thinking about the wider picture and non technology. I think it's so tempting to imagine there's a silver bullett. So much easier to say, gotchin than it is to do thethe hard thinking of understanding the problem.

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