How to Audit Your PPC Campaign

We always do an audit for all our agency clients. We go in and find specific examples to show them, where they're using these tools incorrectly. So we have a Trello based SOP system for daily, weekly, monthly, quarterly. If someone tells you that you have 2% conversion rate on your unit session percentages and we can do a great job on PPC, I think that's a big lie. Something that's not working needs to be fixed first.