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Luxottica: One Sunglass Company to Rule Them All?

Stuff They Don't Want You To Know

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Vertical Integration Is an Amazing, Impressive and at Times Dangerous Practice

Vertical integration is and kind of unsexy term for an amazing, impressive and at times dangerous practice, a dangerous strategy. So by the seventies, delvecio is selling luxotica glasses directly to customers. And he ends up, like you re loding to knoll, he ends up buying a distribution company. This sets off this period of hectic acquisitions and partnerships throughout the 19 eighties. The company expands, it blows up, really it explodes internationally. Now we live in a world where some people wear glasses just cause they like the look. There's not a corrective lens.

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