3min chapter

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69 // Narrative with Mario Gabriele

Metamuse

CHAPTER

How to Tell the Story of a Technology Company

I think when it comes to business analysis pieces, you might think of, for example, a high-profile example would be Stratecary. And his analysis is excellent, but it is pretty dry stuff. So you'll strike me, perhaps differently, maybe that you spend time on the personal backgrounds of the founders and in many cases going back to who their parents were or what brought them to this place. Almost all of your briefings to me feel like there's something that could be adapted to like an HBO fictionalized TV show. They are also very, very long and detailed.

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