Introduction

We spoke with 100 marketing leaders and asked 3 questions: 
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?   


In this roundtable discussion Benji, James, and Dan breakdown the findings. 
Books mentioned: 
Tipping point by Malcom Gladwell
Linchpin by Seth Godin 
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout   


Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative