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Ep 201: AKNF - Top 5 Copy Styles for Facebook Ads with Nate and Taylor from Pilothouse

DTC Podcast

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Do You Outsource Ad Text to Copywriters?

Nate: I think before we get into like the specific styles and some go to's that we have it's probably helpful to focus on the process and our methodology for it. Depending on kind of where you're at or if you are an existing brand with a presence on various channels or an existing presence on Facebook and Instagram ads, we like to take a step back and look at what can we do to iterate on what has worked or is working or we expect to work. And then we apply that to like looking at headline copy the description, the even the text overlay on on graphics if we're using that. But there are that's kind of the lens we look through for guiding

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