I would argue CrossFit had something to do with that. With the aesthetic women owning their body shape and size and not being afraid of getting big. Like there's a stigma with women in CrossFit that they are extremely muscular. And it became like kind of sexy for a lot of people to see women just own their body shape AND performing as well. I think, yeah, I'll always love strength training. Eric Helens over the weekend was really cool just talking about how he's just an all range like iron culture geek. It is impressive that someone like him is able to compete pretty high level in both.

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