Targeted Instagram Ads - I Like Them

Chase: I think if you asked 100 people, if they could have targeted ads or full control of their privacy again, at least 50% of that consumer base would say yes. He says Disney is not necessarily trying to create a negative sentiment by putting branding out where people who don't want like Disney are going to see it. "It actually seems like less of an intrusive experience and increases that positive sentiment," Chase adds.