Introduction

Ready to freshen up your company’s look? We just did.

Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else. 

Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks. 

In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually. 

Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click Play!

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