Bond Halbert
Geniuses Of Copywriting
The Path to Being a Working Copywriter
I'm going to outline, basically the path to greatness, ok? Er, i think other people, a, you know, only have to do a portion of this to get to where clients are now. The first, very first book you should probably read is actually the boron letters. Another very short book is claud hopkins,. A scientific advertising in my life, and advertising a yet, yesye. Now, back then, my dad could recommend you, writing copy and that in a week or two. And there's a lot of a lot of overlap between these three books. In my editing book, actually it's hwriting method, pick up stuff that you want
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