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2min chapter
Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
Ecommerce Playbook: Numbers, Struggles & Growth
Intro
This chapter explores the shift in managing product cost data in advertising, particularly through the lens of incremental marginal return. It discusses the removal of traditional cost controls and anticipates future changes affecting advertising strategies on Meta platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode