Founders rarely get to hear the inside story of building a massive marketplace business from idea to IPO. Today we analyze the core startup decisions you need to make in the early days about your market, product, pricing and customers — and how those early decisions define your roadmap for the next 10 years or more.

Today NFX General Partner Gigi Levy-Weiss sits down and has a conversation with Micha Kaufman, the Founder and CEO of Fiverr (FVRR). Fiverr’s stock price has soared since their 2019 IPO — posting an impressive 797% growth since last year — but this conversation makes evident that their DNA for success was set from day one.

Micha gives us access to the early days at Fiverr and what startup lessons he learned while leading one of the world’s biggest marketplaces, including:

When You’re Told The Idea Is Too Crazy To Work
A 3-Part Framework For Finding The Right Market
Fiverr’s Epiphany: Productizing Services
Reverse Your Storytelling In Order To Build The Best v1
Supply Generates Demand: The Fiverr Law of Business
Doing The Opposite Of What You’re Told For A Go-To-Market Strategy
Keeping “Startup Speed” Even As A Public Company
& more

This is a tremendous resource for early-stage Founders everywhere as they make key decisions that will set their startups into motion. Read the essay here - https://www.nfx.com/post/fiverr-road-to-growth/