Introduction

Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department.

I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business.

So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step.

It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you.

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