The Importance of Dilligence in the Business Model

The actual times the market study fundamentally changes the desire to move forward at any price is, you know, five or 10% of the time. We come at things from a skeptical angle as do as do the good buyers that we work with as well. There are generally details that we just didn't understand that get uncovered during this process in almost all cases. The researcher doing the primary research that you're doing may not be statistically significant. Your business model was really well done if it's math says there's no problems.