The Sizzle
99% Invisible
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The Role of Sound in Branding and Car Design
This chapter explores how sound can shape perception in branding, using the example of the iconic Apple sound and the efforts to create the desired sound for cars like the Mustang. It focuses on the challenge of making a new car sound like an old one, highlighting the connection between the 2008 Bullet Mustang and the classic 1968 Bullet from a movie chase sequence.
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Transcript
