Save Money on SEO & PPC Campaigns with Chris Ridley | Search With Candour
Search with Candour - SEO podcast
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Navigating SEO and PPC Synergy
This chapter examines the collaboration between SEO and PPC teams to optimize search strategies and reduce competition between paid ads and organic rankings. It highlights key tools and techniques for seamless integration of both approaches, emphasizing flexibility and responsiveness to trends in search engine results pages. The discussion also includes a case study on adapting strategies amid challenges from algorithm changes and evolving user behavior, showcasing the importance of continuous communication and adjustment.
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