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Startup Series: Prime Roots

Inevitable

00:00

The Evolution of Alternative Meat

I was actually going to start a PhD and decided instead to apply my research and my skills towards actually building a company. And so it was the same fundamental research that we had to do, but obviously the outcome was making a company. I'd say it was a little bit of a snowball effect for us where being in Silicon Valley, we're based in Berkeley still today. It was just like talking to people, everyone's like, wait, this is kind of cool.

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