How to Influence Your Business Leaders

Passion is one of those words that people think, oh, passion, that means he wants me to be like, don't interrupt. It doesn't just mean how you behave. Passion is you got a big deep to identify what is it about your product or your service that you're passionate about. Howard Schultz told me, Carmine Coffee is the product that we sell. But it is not the business that we're in. And so as an entrepreneur and as someone who wants to get across their ideas passionately, what we mean by passion is dig deep and identify what is the true connection to your product or service? That's how passion is going to connect with people.