AI's Transformative Role in Marketing

In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy.

Resources Mentioned:

• Using AI to Evaluate and Align on Top Market Segments

Timestamps:

• 00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks
• 01:20 – Common bottlenecks in businesses and how AI can help
• 03:42 – Tackling productivity and quality challenges with AI
• 06:59 – Case study: Using AI to focus on key market segments
• 11:31 – How to leverage AI for market sizing and forced ranking
• 14:45 – The importance of executive alignment and validation
• 20:41 – Using AI to develop campaign strategies and improve messaging
• 26:00 – Creating custom GPTs and enhancing sales processes with AI
• 32:04 – Leveraging customer reviews and data for more effective marketing messages
• 41:00 – Validating AI outputs and ensuring quality with AI tools
• 44:00 – Final thoughts and where to find Liza Adams online