How to Scale the R and D Organization of a Sequencing Company?

When i joined pack bio, there was very little commercial organization. We had a great product, the hyphi chemistry, but we just weren't getting the word out. And so we needed to build a both sales and marketing capabilities,. Secondly, we needed to start thinking really big and think about how do, how do we scale the r and d organization? The shareholders should be pretty happy with that.