Many companies did and had it in a data lake that you spent millions or hundreds of millions of dollars putting together, but usually all the requests from the CEO down get funneled into a team of maybe five or 50 analysts. That wasn't scalable. And I think that's what's really kind of come together with AI. So you have this incredible data lake, you invest in it, but only like there's a little tiny doc and like five people can sit on the dock and fish from these incredible data lake. Now everybody's out in the lake, wave runners, boats, people are swimming in the lake. Everybody can go drink from this incredible lake. And then the insights happen.

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