Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] The Most Effective Way to Generate Demand

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

The First Step Into Creating a Strong Marketing Automation Strategy

The first step into creating a strong hemageneation strategy, is to audit. At the very least, you do want to audit your data base. If you're using any kind of a marketing automation plan, a programme, you're definitely going to be paying for names that are no longer viable. A one thing we talked a lot about at hubspot is that at any given month, two to five % of your list, this is in a month, deprecates. By the end of the year, you cill have lost anywhere from 25 to 60% of your list. And i think a lot of marketers kind of forget that that's what they're supposed to be there

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app