The Marketing Millennials cover image

176 - Why Hip Hop Shapes Marketing, with Charlotte Mair

The Marketing Millennials

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The Rise and Fall of Hip Hop

I think it's crazy how if you just see a lot of direction, like how a lot of brands move and how culture moves. Like looking at the newer generation, like hip hop is shaping every little thing that they do. Even I was a bit obsessed with the Michael Rubin, July 4th party video that all crews were at his house in the Hamptons. But even when you look at that and you go, what are the roots of white party? I'm still these white parties back in the day. So even that that is now full of billionaires, well, that started off back in the Jay Z era is still here now.

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