S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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How to Become a Mommy Influencer
How big of a mommy influencer do you need to be in order to do something like this? Like can you start with, you know, 2000 or like, I would imagine you actually become a far bigger influencer because all of a sudden you've started this brand and you're running ads through this brand. And does that result in the person becoming a bigger influencer? Ryan's tip: You have to identify the mommy blocker, mommy blogger who can move product, partner up with them, and then make sure that whatever they're selling is authentic.
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