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The Cost of Life Insurance
In terms of pricing, like selling something on Amazon, people found that if something costs $80 and then you wanted to charge $19.99 for shipping, people would flip out. So we're voluntarily, when it comes to car insurance, mandatory, giving somebody else money and we never actually want to use the product. When it comes to life insurance, I definitely don't want to use my life insurance. I enjoy my life. If my life insurance is being used, it means I'm no longer here. But then some people don't also realize what liabilities would my family be left with if I was to disappear tomorrow. And so sometimes you've got to point that out and share