Warner Music Group CEO: Industry Evolution, Artist Development, and Digital Disruption
In Good Company with Nicolai Tangen
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Navigating the Modern Music Landscape
This chapter reflects on the author's journey through the music industry, starting from early influences and experiences to significant roles in leading platforms like HBO and Netflix. It explores the challenges and strategies of artist development in an evolving digital market, emphasizing the importance of personalized support and the resilience of established acts. The discussion highlights the ongoing transformations in music distribution, live performances, and pricing strategies, shedding light on how artists can thrive amidst a crowded and competitive landscape.
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