In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.

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Best Moments:

(00:56) Topic announcement: marketing audits in uncertain times

(01:58) White Lotus cameo—brand marketing inside the show

(03:00) Why audits matter when the economy tightens

(03:41) Recentering on revenue & setting realistic KPIs

(04:32) Auditing paid media and remarketing for efficiency

(06:07) How downturns can actually sharpen marketing tactics

(07:34) Putting extra love on existing customers

(08:26) Trimming your tech stack to save cash

(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom

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SNAP as a Wage Subsidy and Corporate Welfare

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