How to Use Social Media to Build Brand Awareness

A strategy is basically a specific plan that's going to help on me, our objectives and goals. People get confused between strategy and tactics because they all fit inside each other. I think once you get your head around it, it's relatively straightforward, but we don't take the step back. And also, this can be really theoretical, if you're not careful. If you're interested in this, definitely dig out into what we did on culture. I ate my business.