The Behavior Gap

Carl Safina: I have been following your work for ages and I even remember the first time that I lined up in a giant line to have you sign my book at a CFA annual conference. He says he was hoping to go through some of his personal favorite sketches, including one about what's known as the behavior gap. "I think of the behavior gap as any well-intentioned behavior that produces a suboptimal result," Samuels says.