Legal Battles in Sneaker Customization

This chapter explores the conflict between Nike and the sneaker artist known as the Shoe Surgeon, focusing on trademark infringement allegations as he gains popularity for his custom designs. It examines intellectual property rights, the complexities of customization versus counterfeiting, and the legal nuances that arise in sneaker culture. Through discussions of past collaborations and legal precedents, the chapter highlights the tension between artistic expression and brand protection in the sneaker industry.