
The Future of Streaming Advertising with Dan Robbins of Roku
The Next CMO
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Introduction
The next CMO podcast is sponsored by Plana, makers of the world's first AI-based marketing leadership platform. Peter Mahoney and Kelsey Kraft talk to Dan Robbins, VP of marketing at Roku about targeting in the streaming landscape. For the first time ever this year, adults 18 to 49 spent more time on streaming TV than they did on linear TV. The show explores topics that are on the minds of forward-thinking marketing executives from leadership and strategy to emerging technologies.
Transcript
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