3min chapter

Data Skeptic cover image

Internet Advertising Bureau Media Lab

Data Skeptic

CHAPTER

Data Privacy Regulations

It's going to get more complicated before it gets easier. There are currently five states that have passed privacy legislation in 2022 or enhanced their privacy legislation like California. We're going to see even more states in the future enact and pass additional privacy laws, which will just make this ability to comply with privacy regulations difficult for mid to small size media companies. This becomes a patchwork of notice, consent and privacy compliance. Our work is cut out for us in terms of evolving the frameworks we've developed and even establishing new framework as needed.

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