The Importance of Hard Work and Morality in Hustle Culture

Hustle culture is really little more than a 21st century rebrand of the Protestant work ethic. In sociological theory, this concept kind of suggests that there's actually a direct link between one's hard work and efficiency in life and their access to heaven. Blessings and being hashtag blessed are one and the same.

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When Amazon Prime dropped the LuLaRich documentary in 2021, it was one of the first times the population at large got to peek behind the curtain at one of the largest multilevel marketing companies in the world—and boy, did it take internet voyeurs by storm.

The timing of (and snark generated by) such an explosive exposé was especially interesting, given the other pyramid scheme-y thing playing out in 2022: NFTs, shitcoins, and meme stocks.

It feels like we should’ve learned our collective lesson by now—but are the get-rich-quick schemes that plague our DMs and Twitter feeds evolving faster than we are? What’s a Boss Babe to do?

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Transcripts can be found at podcast.moneywithkatie.com.

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Mentioned in the Episode

Amanda Montell's Cultish: https://bookshop.org/a/90396/9780062993151
LuLaRich: https://www.amazon.com/LuLaRich-Season-1/dp/B09CFXPNSX
LuLaRich trailer: https://www.youtube.com/watch?v=mIkcrQzTr8w&ab_channel=AmazonPrimeVideoUK
How LuLaRoe worked: https://www.youtube.com/watch?v=4411N0nAELY&ab_channel=AmazonPrimeVideoUK
The Sam Dee on YouTube, sharing their experience as a LuLaRoe retailer: https://www.youtube.com/watch?v=u-TO2-d10S0&ab_channel=TheSamDee
The Dream podcast: https://podcasts.apple.com/us/podcast/s1-e1-wanna-swim-in-cash/id1435743296?i=1000420324159
The Airplane Game from the 1980s: https://apnews.com/article/7894d03521da555b7ea45e6f78323fbb
"Blessing Loom" scam alert: https://www.bbb.org/article/news-releases/22255-bbb-scam-alert-easy-money-blessing-loom-nope-pyramid-scheme
Benjamin M. Friedman's Religion and the Rise of Capitalism: https://bookshop.org/a/90396/9780593311097
Protestant ethic, per the Encyclopedia Britannica: https://www.britannica.com/topic/Protestant-ethic
James Jani on YouTube, sharing about the prosperity gospel: https://www.youtube.com/watch?v=hTfKpAWkgJY&t=771s&ab_channel=JamesJani