8min chapter

Marketing Against The Grain cover image

$500M Founder Shares Unorthodox Growth Tactics (That Worked!)

Marketing Against The Grain

CHAPTER

Iterative Development and Creator Collaboration

This chapter explores the unstructured approach to creating a distribution engine, advocating for experimentation and flexibility in response to market needs. It also examines the role of content creation on platforms like LinkedIn, emphasizing collaboration with creators to enhance brand engagement and product visibility.

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